Benjamin Moore - Color of the Year 2018

Every year in October  Benjamin Moore announces the color of the year for the next year. The company  goes through a process of picking a color of the year from a variety of 3500 colors. The color of the year for 2016 was Simply white and the color of the year for 2017 was Shadow(purple). The color of year for 2018 is Caliente AF 290(red). Who does'nt like a vibrant color?